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About Hawk Digital

About Hawk Digital

Harry is working with large and small brands to combine content creation, content strategy and paid marketing focused on paid social and retargeting.

Recent clients include HubSpot, Duke University Corporate Education, Momentum Machines, Medical High Tech, Karen.Cares, Human Assistive Technologies, Sullivan Beauty, Leske’s Bakery and Bread Depo.

Learn about how “Brands Are Tracking You”

Learn about the “Entanglement model of Digital Marketing“

Origin Story

My the mid 1980’s Harry was already using the Internet, working with online learning systems, and communicating with diverse stakeholders across multiple online. In the early 1990’s Harry was researching the “future” of advertising at NYU’s Film & TV School’s Interactive Telecommunications Program. By 1993 Harry was already talking about programmatic ad buys, reward type ads, formulating approaches to analytics and attribution that are only now possible on a wide scale.

Hawk Digital Marketing — Marketing to people through listening and community building. We bring storytelling about Brands to a variety of channels creating awareness, gaining customer loyalty, and starting conversations. 

Let us help you start listening today.

  • Content strategy for social media, paid media and live events.
  • Tactics and strategy for social media, social selling and social
    • Rebuilding historical brands
    • Creating consumer facing branding.
    • Product and concept development.
  • Event marketing
  • Paid promotions on Facebook, Twitter and other social networks.
  • Marketing plans: development and execution.
    • Go-to-market strategies
    • Startups from concept to operation
    • Marketing and customer service makeovers
  • Thought leadership for advertising technology 

Our focus is helping Brands listen and talk with people through a variety of media, networks and channels… We have worked with leading edge technology for more than 4 market cycles… Technology for us is only a way to make it easier to create human to human engagement through social entanglement. Ultimately, each assignment is an opportunity to create communities around great Brands. Digital marketing holds the promise of listening 1:1 to all stakeholders and every potential customer.

Harry is also the co-creator of the The Food Film Festival

Academics

Academics

Talking with Educators, Students, Educational Technologists discussing learning & academics,  classroom management systems, for-profit and non-profit educational models, and the change face of public education.

 

LGBTQ

LGBTQ

A wide range of discussions, rants, and interviews of interest to LGBTQ from technology to gender performance and supporters.

Kahoot: Engagement and Gameplay in Classrooms

March 25, 2017 by Harry Hawk 1 Comment

Kahoot: Engagement and Gameplay in Classrooms
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Educational_Engagement_with_Kahoot-au.mp3

Podcast: Play in new window | Download

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Traditional Education is Passive

Sitting still at your desk “absorbing” knowledge is passive. Often the only “active” part of a classroom is distracting siren call of smart phones, and watches.

Cahoot – usually used in plural they’re in cahoots.  He was robbed by a man who was in cahoots with the bartender. – Merriam-Webster

Let’s Play A Game In Class

[Read more…] about Kahoot: Engagement and Gameplay in Classrooms

Filed Under: Podcast

The Key To Data Analytics: Better Questions

March 25, 2017 by Harry Hawk 1 Comment

The Key To Data Analytics: Better Questions
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Grow_Your_Site_by_Asking_Better_Questions_and_listening_to_the_answers-au_64k.mp3

Podcast: Play in new window | Download

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Asking The RIGHT Question

It’s easy to think that growing a web site, especially a web business is a constant race to get more and more actionable data.

Often they already have enough data – Claudiu

Claudiu Murariu believes many firms already have enough data, but that they are not asking the right question(s). [Read more…] about The Key To Data Analytics: Better Questions

Filed Under: Podcast

Integrated Marketing and Communications Podcast

Integrated Marketing and Communications Podcast

Marketers and Communicators have a reputation of being frenemies competing for budgets, and “turf.” The reality is that Integrated Marketing and Communications (MarCom) provides better results, with greater efficiency and is more effective at building relationships. This podcast covers news, developments, and accomplishments of forward focused integrated Marketing and Communications.

 

New episodes released when ever we find someone interesting to talk with!

 

 

 

About

About

Talking About Everything Podcast (with Harry Hawk) contains all of our audio content including content first released on the FIR Podcast Network. Talking About Everything is produced by Harry Hawk.

Blog posts without audio can be found on the Hawk Digital Marketing blog.

Contact Us

If you’re curious about what we can do for you or your business or if you have a topic you’d like us to discuss or feature on Talking About Everything, or just feel like chatting reach out to Harry via Twitter or Email

About Us

Harry Hawk is a Marketing Consultant and Educator specializing in Hospitality, Technology and Community Building. Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry is the host of YouTubular Conversations, a podcast about the streaming media ecosystem; Harry is interested in online video, Over-The-Top (OTT) TV, programmatic Ad Tech including real time ad insertions. While earning his MPS at NYU’s Interactive Telecommunications Program he researched the future of media and its influence on the future of advertising. Harry is also the Technology Correspondent for FIR Higher Education.

Harry Hawk has worked many companies including Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many startups. Harry is a Lecturer in Hospitality related Marketing and Technology at CUNY’s New York City College of Technology. Harry has cooked 6 times at the James Beard House, won the 2008 NYC Burger Battle of the Boroughs, and has operated several restaurants in NYC including Harry’s @ Water Taxi Beach. Harry is the co-creator of the NYC Food Film Festival. You can find Harry on Twitter @hhawk or on LinkedIn. Harry is the host of TalkingAboutEverything, a podcast that covers a wide range of topics such as  society, technology, education, art, food and cars.

Talking Japanese eCommerce with Kurihara-san

November 21, 2016 by Harry Hawk Leave a Comment

Talking Japanese eCommerce with Kurihara-san

Are there any Universal Truths to eCommerce?

Harry Hawk talks with Kurihara Kohei (@kuriharan) regarding the differences between US and Japanese eCommerce. Kurihara-san details a Japanese fondness for complicated user experiences/interfaces, and how many customers in Japan use cash on delivery (COD) to complete their online transactions.

Kurihara Kouhei a Japanese eCommerce expert.
Kurihara Kouhei
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Talking_with_Kurihara-san_about_Japanese_eCommerce_Nov_16_2016-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

[Read more…] about Talking Japanese eCommerce with Kurihara-san

Filed Under: Podcast

Drag in Distrito Federal, Mexico City

August 3, 2016 by Austin Greitz Leave a Comment

Drag in Distrito Federal, Mexico City

Gender performance is not a uniquely American experience, although it has certainly entered into the mainstream of American popular culture within the past several years. Drag and gender performance are instead global phenomena, which occur across the globe in a variety of different forms. These pictures were taken at the annual LGBTTTI Pride Parade in Distrito Federal, Mexico, known to Americans as Mexico City, on June 26, 2016. These photos show the varied forms which gender performance can take in Mexico, highlighting both the similarities and differences between Mexican and American styles of gender performance. These photos also highlight the varied subjects that are interrogated through gender performance–from gender, to species, to culture, to indigenous versus colonizer narratives, and everything in between.

All photos by Guillermo Angulo, Distrito Federal, 26 June 2016.

Guillermo maybe coming to NYC. He is looking for folks who want to talk about photography.

Two participants at Mexico City's Pride parade. One wears white and is made up to look like a fawn; the other dons all black and facial spikes.
Drag and gender performance in Mexico cover just as varied themes as they do in the States, while reflecting a different set of cultural values.

 

[Read more…] about Drag in Distrito Federal, Mexico City

Filed Under: Podcast Tagged With: Distrito Federal, drag, gender, Mexico, Mexico City, parade, pride

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