In just 30 minutes I made a ChatBot with MobileMonkey for Leske’s Bakery. Check out the video to learn how it came out!
Check out the “live” ‘Bot on Leske’s FB page LINK
I enjoy thinking about the future of Ad Tech… but it’s more fun as a group sport.
I was fortunate that AdStage’s JD Prater agreed to join me on a journey into the future. As head of Growth Marketing for AdStage he keeps focused on every trend and every bit of breaking PPC news…
We talked about:
If you don’t know JD, you probably should — even if you are not someone who is buying ads online —
“JD Prater is the Head of Customer Acquisition and Growth Marketing at AdStage. He’s a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.
– 2017 Top 25 Most Influential PPC Experts
– 2016 Landy Awards Finalist for Best Mobile Search Marketing Initiative — SEM
– 2016 Hero Conf – Most Innovative Session
– Hero Conf London 2017
– eMetrics Chicago 2017
– Hero Conf 2016 London
– Salt Lake City Digital Marketing Conference
– Hero Conf 2016 Philly
– Adworld Experience (Italy)
– PPC Hero Live Summit”
JD Prater (Twitter)
Is Advertising Dead? Wired 1994
The PPC Show (podcast)
Hello, this is Harry Hawk, and this is Talking About Everything, and today we’re talking about the future of Ad Tech with JD Prater. JD, welcome to the show.
(00:00:39.7) JD Prater:
Hey, thanks, Harry, for having me on.
(00:00:41.1) Harry Hawk:
We’re talking about Ad Tech. You’re with AdStage. What makes you sort of interested in the future of Ad Tech?
(00:00:50.2) JD Prater:
I’ll give you two-folds. For me, I’ve been in marketing now for quite a while. I’ve had a really fun time with a lot of the advertising side of marketing, more specifically. I don’t know. It’s one of those things where you can immediately get some kind of immediate result, so I launch something and I get a result, and that becomes really addictive, and that’s something that I really like about advertising, whenever you’re putting out different messages or different ads or you’re testing…that, for me, is kind of my personality as a kind of a performance type of marketer, and for AdStage, AdStage is really trying to help people like me, and that’s really trying to connect marketers to the data that they need to understand performance, to understand insights, and really draw them out in order to take action that they need.
We’ve got a reporting solution, we’ve got an automation solution, and then we also have our API solution, if you just want it shipped into your own database.
(00:01:45.3) Harry Hawk:
It really gets to something we were sharing in email about, you know, my own vision for the future of AdTech, at the time, in the ’90s, thinking more about TV, but this sort of master station where a marketer, a buyer, or a planner, somebody can just sort of be there and start spinning up ads and seeing results and checking marketing databases, and that seems like a lot of what you just described.
(00:02:11.5) JD Prater:
It seems like you had the vision a while ago, but I mean I think we’re slowly able to kind of piece all that together. I think that was one of the things, you know, as a younger company, at just over 5 and 1/2 years old, it took us a little bit to kind of figure out where the market was going, where it was headed to get the engineering resource that you need to build out this product. Now, I feel really good about where we’re headed, going into 2018.
[Read more…] about The Future of Ad Tech with JD Prater
— until I just bought it for $22.27 — Find out WHY 🙂
I was really scared..I was really worried if this was a “good” deal or not.. it was!!
1.2 Billion 2 Billion Active Monthly Users.
Facebook literally is the most perfect marketing system ever created.
But – It doesn’t work the way you think it works – Harry Hawk
Data privacy, online security and tracking should be a concern for all of us. Harry has put forward ideas and concepts for modern marketing that give consumers choice over how they wish to consume content.
When consumers opt for ad sponsored content, media buyers, ad network operators, and publishers should have the data they need to best monetize their content.
Consumers should feel safe that their data isn’t being mishandled or misused.
I promise you that content marketing works but it takes time and effort; critical details need to be thought through. Producing the first piece of content, in the first format that comes to mind is no more likely to work than asking the first person you see to marry you.
Large or small, if you are looking to build awareness and influence for your brand, most experts will tell you that content marketing is crucial if not a critical step. I agree.
As critical as it is would be content marketers often fail to think beyond the first few content types they know. Just because a marketer knows about blogging doesn’t mean it is the right choice. Educational content (for example) is often overlooked.
There are many questions to ask about tone, voice and style, assuming blogging is right for your audience
Real-time marketing doesn’t restore the balance of power to brands, but it does give brands a better footing and platform to define themselves in the dynamic and chaotic world of real-time communications.
Remember, real-time marketing technologies are only now emerging, and they will continue to evolve for years. Some people use the term only as it relates directly to social media and real time engagement. (See: How to Market in Real-Time.)
The transformation of this site is nearly complete. Hawk Digital Marketing’s home page has been merged into this site. It can be found at:
We have added channels for the sub-topics covered by the Talking About Everything podcast. More will be coming in the months and years ahead. Each of the sub-channels is available as a stand-alone podcast on iTunes and Google Play. The channels will allow folks to subscribe to the precise content they wish e.g., Food Culture vs. Integrated Marketing and Communications.
Podcast vs. Blog
Nearly all of our posts contain audio, and those are available through our main podcast “Talking About Everything.” We do have a few posts which contain no audio. These prose only posts are listed under the blog category Hawk Digital Marketing.
This site has been transitioned. This new site is running on WP, and the podcasts themselves are being hosted with Blubrry. The prior vers. of the site was running on Blogger and the podcasts were hosted at LibSyn.
The AMP vers. of the site is largely working. If you are on a mobile device try:
All around the world the Gay community takes to the streets to celebrate and to promote our right to self expression and self pride in the face of intolerance. Every city is different and unique; in the mid 1990’s I attended Tokyo Gay Pride… there were more folks in the parade than watching.
American’s from the United States are often geographically challenged. CDMX or Mexico City, Mexico is the largest city in North America.. and if queerness is distributed equally by population; CDMX has to also be the largest gay community in North America.