• Skip to primary navigation
  • Skip to content

Talking About Everything

Society, Food, Technology, Marketing and more

  • Hawk Digital Marketing
    • About Hawk Digital
    • Hawk Digital Marketing Blog
    • Entanglement
  • Podcast Channels
    • Integrated Marketing and Communications
    • Academics
    • Food Culture
    • Data Analytics & Metrics
    • Society
    • Youtubular Conversations
    • Talking About Everything
    • LGBTQ
    • Draggedy
  • Live Streaming
  • My Videos

Harry Hawk

The Future of Ad Tech with JD Prater

December 17, 2017 by Harry Hawk Leave a Comment

The Future of Ad Tech with JD Prater

I enjoy thinking about the future of Ad Tech… but it’s more fun as a group sport.

https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/The_Future_of_Ad_Tech_with_JD_Prater-au-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

I was fortunate that AdStage’s JD Prater agreed to join me on a journey into the future. As head of Growth Marketing for AdStage he keeps focused on every trend and every bit of breaking PPC news…

We talked about:

  1. Digital Billboard ads that might target just a single person,
  2. Why limited inventory insures it’s in Facebook’s interest be a great “match maker” for advertisers and users
  3. How interactive voice based ads might work “Hey Google…,”
  4. Speculate about Amazon’s future, how well they play with other ad networks (and their billion dollar net income from advertising),
  5. What it means if we all literally owned all the data that was captured (and enhanced) while tracking us,
  6. My notion that the future of ad tech is more reward ads,
  7. How Facebook Analytics allows attribution of Reactions (like, love, etc.) right into eCom sales funnels
  8. How the lose of Net Neutrality might drive update of lightweight HTML like AMP & Facebook Instant Articles
  9. and much much more!
JD Prater wearing a dark colored shirt
JD Prater, Head of Growth Marketing at AdStage.

If you don’t know JD, you probably should — even if you are not someone who is buying ads online —

“JD Prater is the Head of Customer Acquisition and Growth Marketing at AdStage. He’s a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.

AWARDS
– 2017 Top 25 Most Influential PPC Experts
– 2016 Landy Awards Finalist for Best Mobile Search Marketing Initiative — SEM
– 2016 Hero Conf – Most Innovative Session

CONFERENCE SPEAKER
– Hero Conf London 2017
– eMetrics Chicago 2017
– Hero Conf 2016 London
– Salt Lake City Digital Marketing Conference
– Hero Conf 2016 Philly
– Adworld Experience (Italy)
– PPC Hero Live Summit”

Links:

JD Prater (Twitter)

Personal Data.io (Paul Dehaye‘s company)

Is Advertising Dead? Wired 1994

The PPC Show (podcast)

AdStage’s Blog

Transcript

 

(00:00:01.0)

 

(00:00:28.5)

Harry Hawk:

Hello, this is Harry Hawk, and this is Talking About Everything, and today we’re talking about the future of Ad Tech with JD Prater. JD, welcome to the show.

 

(00:00:39.7) JD Prater:

Hey, thanks, Harry, for having me on.

 

(00:00:41.1) Harry Hawk:

We’re talking about Ad Tech. You’re with AdStage. What makes you sort of interested in the future of Ad Tech?

 

(00:00:50.2) JD Prater:

I’ll give you two-folds. For me, I’ve been in marketing now for quite a while. I’ve had a really fun time with a lot of the advertising side of marketing, more specifically. I don’t know. It’s one of those things where you can immediately get some kind of immediate result, so I launch something and I get a result, and that becomes really addictive, and that’s something that I really like about advertising, whenever you’re putting out different messages or different ads or you’re testing…that, for me, is kind of my personality as a kind of a performance type of marketer, and for AdStage, AdStage is really trying to help people like me, and that’s really trying to connect marketers to the data that they need to understand performance, to understand insights, and really draw them out in order to take action that they need.

 

(00:01:35.4)

We’ve got a reporting solution, we’ve got an automation solution, and then we also have our API solution, if you just want it shipped into your own database.

 

(00:01:45.3) Harry Hawk:

It really gets to something we were sharing in email about, you know, my own vision for the future of AdTech, at the time, in the ’90s, thinking more about TV, but this sort of master station where a marketer, a buyer, or a planner, somebody can just sort of be there and start spinning up ads and seeing results and checking marketing databases, and that seems like a lot of what you just described.

 

(00:02:11.5) JD Prater:

It seems like you had the vision a while ago, but I mean I think we’re slowly able to kind of piece all that together. I think that was one of the things, you know, as a younger company, at just over 5 and 1/2 years old, it took us a little bit to kind of figure out where the market was going, where it was headed to get the engineering resource that you need to build out this product. Now, I feel really good about where we’re headed, going into 2018.
[Read more…] about The Future of Ad Tech with JD Prater

Filed Under: Podcast

Real Time Marketing

July 7, 2017 by Harry Hawk Leave a Comment

Real-time marketing doesn’t restore the balance of power to brands, but it does give brands a better footing and platform to define themselves in the dynamic and chaotic world of real-time communications.

Remember, real-time marketing technologies are only now emerging, and they will continue to evolve for years. Some people use the term only as it relates directly to social media and real time engagement. (See: How to Market in Real-Time.)

[Read more…] about Real Time Marketing

Filed Under: Hawk Digital Marketing Blog

Site Change Log

July 5, 2017 by Harry Hawk Leave a Comment

Site Change Log

Dear friends,

July, 2017

The transformation of this site is nearly complete. Hawk Digital Marketing’s home page has been merged into this site. It can be found at:

https://www.talkingabouteverything.com/hawk-digital-marketing/

Channels

We have added channels for the sub-topics covered by the Talking About Everything podcast. More will be coming in the months and years ahead. Each of the sub-channels is available as a stand-alone podcast on iTunes and Google Play. The channels will allow folks to subscribe to the precise content they wish e.g., Food Culture vs. Integrated Marketing and Communications.

https://www.talkingabouteverything.com/channels/

Podcast vs. Blog

Nearly all of our posts contain audio, and those are available through our main podcast “Talking About Everything.” We do have a few posts which contain no audio. These prose only posts are listed under the blog category Hawk Digital Marketing.

https://www.talkingabouteverything.com/category/hawk-digital-post/

January, 2017:

This site has been transitioned. This new site is running on WP, and the podcasts themselves are being hosted with Blubrry. The prior vers. of the site was running on Blogger and the podcasts were hosted at LibSyn.

The AMP vers. of the site is largely working. If you are on a mobile device try:

https://www.talkingabouteverything.com/amp/

[Read more…] about Site Change Log

Filed Under: Hawk Digital Marketing Blog

LGBTQ Diversity

June 30, 2017 by Harry Hawk Leave a Comment

LGBTQ Diversity

June is Pride Month…

All around the world the Gay community takes to the streets to celebrate and to promote our right to self expression and self pride in the face of intolerance. Every city is different and unique; in the mid 1990’s I attended Tokyo Gay Pride… there were more folks in the parade than watching.

CDMX North American Pride

American’s from the United States are often geographically challenged. CDMX or Mexico City, Mexico is the largest city in North America.. and if queerness is distributed equally by population; CDMX has to also be the largest gay community in North America.

[Read more…] about LGBTQ Diversity

Filed Under: Hawk Digital Marketing Blog

Memes Monetization and Data Privacy

April 19, 2017 by Harry Hawk Leave a Comment

Memes Monetization and Data Privacy

Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica’s low cost “support strategy” for Donald Trump’s presidential campaign.

Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to “collect” and “share” segments of consumers and the monetization of personal data.

https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Data_Privacy_monetization_and_push_memes-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Data About You

Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities – @hhawk

Logo for Personal Data.IO
Dehaye’s Data Liberation Startup

[Read more…] about Memes Monetization and Data Privacy

Filed Under: Podcast

Triggering Conversions with Value and Respect

April 13, 2017 by Harry Hawk Leave a Comment

Triggering Conversions with Value and Respect
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Triggering_Conversions_with_Value_and_Respect-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Unbounce is asking web marketers to wean themselves off of aggressive pop-ups and start on a journey to use respectful “overlays.”

We have seen our own conversions jump to 20% or more – Oli

Listen to this podcast to learn more about converting users and Unbounce’s overlay strategy.

Invest your time in really understanding your users – Oli Gardner

Three Major Takeaways

In the podcast Oli talks about:

  1. 20%+ Conversion rates (achievable) via meaningful value (offered)
    along each customers’ journey
  2. That “You can be delightful and still convert”
  3. Major brands using Unbounce’s tools include HootSuite, Thomson Reuters, Shopify Plus, Uberflip, Breather, Campaign Monitor & Buffer 

[Read more…] about Triggering Conversions with Value and Respect

Filed Under: Podcast

Are Facebook Instant Articles Worth It?

April 11, 2017 by Harry Hawk Leave a Comment

Are Facebook Instant Articles Worth It?

Should You Set-Up Facebook Instant Articles?

Known “in the biz” as FIA – Facebook Instant Articles have incredible potential, but is it worth the trouble?

If you share your posts and articles on Facebook, mobile users will have a much better experience. So why not! – Harry Hawk

[Read more…] about Are Facebook Instant Articles Worth It?

Filed Under: Hawk Digital Marketing Blog

Kahoot: Engagement and Gameplay in Classrooms

March 25, 2017 by Harry Hawk 1 Comment

Kahoot: Engagement and Gameplay in Classrooms
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Educational_Engagement_with_Kahoot-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Traditional Education is Passive

Sitting still at your desk “absorbing” knowledge is passive. Often the only “active” part of a classroom is distracting siren call of smart phones, and watches.

Cahoot – usually used in plural they’re in cahoots.  He was robbed by a man who was in cahoots with the bartender. – Merriam-Webster

Let’s Play A Game In Class

[Read more…] about Kahoot: Engagement and Gameplay in Classrooms

Filed Under: Podcast

The Key To Data Analytics: Better Questions

March 25, 2017 by Harry Hawk 1 Comment

The Key To Data Analytics: Better Questions
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Grow_Your_Site_by_Asking_Better_Questions_and_listening_to_the_answers-au_64k.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Asking The RIGHT Question

It’s easy to think that growing a web site, especially a web business is a constant race to get more and more actionable data.

Often they already have enough data – Claudiu

Claudiu Murariu believes many firms already have enough data, but that they are not asking the right question(s). [Read more…] about The Key To Data Analytics: Better Questions

Filed Under: Podcast

Talking Japanese eCommerce with Kurihara-san

November 21, 2016 by Harry Hawk Leave a Comment

Talking Japanese eCommerce with Kurihara-san

Are there any Universal Truths to eCommerce?

Harry Hawk talks with Kurihara Kohei (@kuriharan) regarding the differences between US and Japanese eCommerce. Kurihara-san details a Japanese fondness for complicated user experiences/interfaces, and how many customers in Japan use cash on delivery (COD) to complete their online transactions.

Kurihara Kouhei a Japanese eCommerce expert.
Kurihara Kouhei
https://media.blubrry.com/harryhawk/content.blubrry.com/harryhawk/Talking_with_Kurihara-san_about_Japanese_eCommerce_Nov_16_2016-au.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

[Read more…] about Talking Japanese eCommerce with Kurihara-san

Filed Under: Podcast

  • Page 1
  • Page 2
  • Page 3
  • …
  • Page 7
  • Next Page »
  • Hawk Digital Marketing
  • Entanglement
  • About Hawk Digital

Copyright © 2023 · Talking About Everything on Genesis Framework · WordPress · Log in