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In early January 2016 I visited Mexico City and followed up with Nicholas Gilman (Episode 38), to talk about and understand the modern heartbeat of Mexican cooking.
Nicholas Gilman and I met up at Restaurant Limosneros for several conversations with the owner Juan Pablo (episodes 40, 41 and 42) but before we spoke with him Nicholas and I talked about the history of the area and what Nick means by Modern Mexican Cuisine.
The restaurant is located in the central historical district. An area of Mexico City that was heavily damaged by the 1985 earthquake. An area that has slowly been growing, changing and evolving. The area has received lots of investment and redevelopment including funds from Mexican businessman Carlos Slim.
Nicholas Gilman is a food critic and author of the book Good Food Mexico City. His blog is also called Good Food Mexico City.

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Today i’m talking with Nicholas Gilman about mexican food culture and about mexican restaurants. He will give us some recomandations of where we should go and when, informations about the price range and the quality of food. Of course, we talked about some tips and tricks for people that are planning to visit Mexico in the near future.

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I love burgers, I love talking about them, I’ve sold more than 100k of them and I even won an award for the best burger in NYC (in 2008).
So I was really excited to talk with FoodieHub Channel Director Sam Lynas about their hunt to find the best burger in NYC. Sam and I spoke with two of their local exports; two guys who also happen to be friends: Joe DiStefano (Queens) and Dave Cook (The Bronx).

We talked about burger culture, the rise of the burger within the food industry and how the burger has influenced both top chefs and cooks from many cultures to start creating their own burgers and burger “like dishes.”
Sam noted that they have been trying burgers in NYC for months including a special burger at Gramercy Tavern, the NYC WFF’s Burger Bash and during the NYC stop of Meatopita.
We also talked about McDonalds and their new Create Your Taste “store within a store” concept that has food runners bringing fresh off the grill burgers direct to your table. It seems unlikely this burger will be part of the hunt but you have to stay tuned to fine out.
FoodieHub pays for all their own meals and uses local experts to help find the best food in the world. FoodieHub, “searches for, discovers, celebrates and shares the world’s most Essential Eats” using their “network of local food experts from over 275 cities.”
Read more from Dave Cook at Eating In Translation and read more from Joe DiStefano at Chopsticks and Marrow

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New A1200 Cases From New Moulds  
I spoke with Philippe Lang of the A1200 Team about their licensed effort to create new cases the venerable Amiga 1200. They are offering the original color, optional colors and even limited edition colors.
Made from 3 moulds, the “kit” includes a top and bottom shell, plus new trap doors, and even some hidden mods that will make it easier to work with 3rd party upgrades. The case will support all revisions of the A1200 board and can also support the Raspberry PI if you are just looking for a retro case.
The Kickstarter runs until Nov. 1, 2015 and is looking to raise 125,000 Euros. The most affordable option is just to get new trapdoors and other related parts, and screws. They have put a lot of time and thought into this effort and you can see the Kickstarter page for all of the details.
They can’t offered them without any of their own self built parts, but some sponsor packages include set of coffee mugs with the Amiga logo, the checkmark, and the bouncing ball.

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DJ Science Guy – Kickstarts HIP DJ Channel Talking About Old Men
Alexander Str3am is a DJ who lives in Virginia. He is also a research scientist. To kickstart his YouTube channel he did a collaboration (Collab) with popular gay YouTuber Davey Wavey… where he talked about his husband who is much older than himself.
Part 1: How To Start A YouTube Channel
Harry and Alex talk about how to grow a YouTube channel. This initial part of the interview first appeared on the FIR Podcast Network. The over time discussion which starts about 23 minutes in, is released here “raw and uncut.”
Part 2: Overtime Dicussion… marketing, EPs and Life as a YouTuber
In over time Alex and Harry talk about relationships, marriage, and Alex’s work on a forthcoming EP. Harry also gives Alex a mini Inbound Marketing tutorial.
  
I have highlighted Alex’s channel because it helps demonstrate the power of a single well placed Collab. Other channels have engaged in dozens and even hundreds of Collabs. Alex reports a Collab typically converts 1% (or less) of the viewer to subscribers. Alex’s day job is as a research scientist.
Davey’s Raw channel at the time this is being published has 340,885 subscribers and more than 47 Million views. Together his three channels have nearly 1 Million subscribers and over 300 Million views.
DAVEY’S CHANNELS ARE:
Main ChannelDavey Wavey RawDavey Wavey Fitness
LINKS FOR ALEX:
Sound CloudFacebookLinkedINTwitterMix Cloud

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Adam Schleichkorn and Harry Hawk talk about the early days of YouTube, the power and lure of the MCN (multi channel networks), and the fight today between YouTube and Facebook.

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Join Harry and Tommy for a farm fresh 1 hour and 40 minute conversation that will leave you wanting to quit your marketing job so you start a farm (just so you can create the marketing for it). 

While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication.   
Links:Alderman Farms on PinterestAlderman Farms on FacebookAlderman Farms on Google+
The first 20 minutes of this episode appears on the FIR Podcast Network as BUILDING FENCES WITH YOUTUBE YC EPISODE 0001 —  this episode of Talking About Everything is the entire conversation nearly raw and uncut. 
 

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Meet Mike…

In the world of Inbound marketing were quality content rules the roost, you might think that paid advertising and those who earn their living buying or selling ads might feel competitive pressure but Mike makes it really clear that the best place to focus the starting point of a digital promotion is amazing organic content. Mike makes it clear you should be working with your sales staff and agreed with me when I talked about the value of the PR team in terms of storytelling and audience building.

Mike sees organic content as part of the validation or optimization process that every digital effort needs. That is, organic content validates both the message and the audience and proves that there is an alignment between that customer base (or persona) and the message you are delivering.

Mike suggests that you would be wasting money if you start promoting before you have validated your approach. I would add this could go even further in that you should also be testing out the landing page(s), and any follow on efforts you may be making once you have brought people to your site. I’m sure Mike would agree.

Mike was very clear, “once it is working you can double down.” Which is a very polite way of saying once it is working you can really start throwing money at the effort.

In my overtime conversation with Michael we get even deeper into how today’s PPC efforts work. We talk about lookalike audiences, cost per action (CPA), and other even about how to fine tune a digital ad campaign. We talk about return on advertising spend; how to really understand how much you can afford to spend and understand what your business gains from that. We converse about how to blend different priced ads into a single buy, and also about buying during urgent time frame (near a holiday). We talk budgets and every else.

Links:
LinkedIN
Pesonal Page
Dennis Yu – My interview
Dennis Yu – BlitzMetrics
Inbound.org

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This mini episode was produced with my existing mixer and MXL microphone; pulled into the Chromebook via USB-B. I recorded and edited in Audacity 2.05, and exported as a WAV file. This summary and all post production was done in Auphonic accessed from Ubuntu using the Chromium browser. From Auphonic this episode was directly released to iTunes.