Data analytics and metrics are the not so secret foundation of our digital marketing age. I have worked professionally and academically with the future of advertising and new media since the late 1980s. As an active digital marketers, this is my view of what is happening today, speaking with influencers, hands-on professionals, and every day marketers. The central thread is the world’s oldest management dictum: Measuring so you can manage.
Search results for: “label/Juan Pablo Ballestero”
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My Video
I have a few videos that I have posted to YouTube. It’s an odd mix of rants, helpful advice and comparisons. Here is a sample:
Instant Pages vs. Amplified Mobile Pages
Why Local SEO is Broken?
All About Coachella Live – A Youtubular Conversations Live Recording
Hotel Room Story Time – Testing The WiFi
Visiting New Hampshire: A Personal Journey To My Past
Please visit my YouTube Channel
https://www.youtube.com/c/HarryHawk
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Society
We live together in a society that is evolving, changing and while seeming to record everything the nuanced lessons from our past seem to disappear in the noise of modernity. I believe things are getting better, and often are better than what one might glean from the headlines. This podcast covers society in large strokes and while also spotlighting minor details.
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Food Culture
Food isn’t just the scourge of my waistline It’s also my passion. Discussion and interviews with folks from around our global food culture. Chefs, owners, purveyors, bloggers and photographers.
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Channels
The Talking About Everything Podcast covers a range of topics relating to society and culture including technology and business. To listen only to those podcasts which you are most interested in, we have created the following channels. Each channel has it’s own player, and is available as a stand-alone podcast on iTunes, and Google Play. These shows are brought to you by Hawk Digital Marketing.
Click on any show ICON below
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My Gear
This page details the hardware, software, cloud services, and other tools that I use for this podcast, and with my clients, teaching, or just relaxing.
Hardware:
- Chromebook Pixel (2015) – LINK
- HP ENVY 27 Inch Monitor – LINK
- Beringer X1204USB Mixer – LINK
- Marshall MXL V67G Microphone ‑ Gold/Green – LINK
- Autotechnic ATR2100 – LINK
- LG G4 Phone – LINK
Cloud based Services and Tools:
- Auphonic.com – LINK
- Blubrry – LINK
- DreamHost – LINK
- Screencastify.com – LINK
- CANVAS CMS – LINK
- HubSpot CRM
- Google Apps
WordPress Plugins
Previously used tools, software, hardware, etc.
- LibSyn – LINK
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Memes Monetization and Data Privacy
Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica’s low cost “support strategy” for Donald Trump’s presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to “collect” and “share” segments of consumers and the monetization of personal data.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities – @hhawk
Dehaye’s Data Liberation Startup -
Triggering Conversions with Value and Respect
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Unbounce is asking web marketers to wean themselves off of aggressive pop-ups and start on a journey to use respectful “overlays.”
We have seen our own conversions jump to 20% or more – Oli
Listen to this podcast to learn more about converting users and Unbounce’s overlay strategy.
Invest your time in really understanding your users – Oli Gardner
Three Major Takeaways
In the podcast Oli talks about:
- 20%+ Conversion rates (achievable) via meaningful value (offered)
along each customers’ journey - That “You can be delightful and still convert”
- Major brands using Unbounce’s tools include HootSuite, Thomson Reuters, Shopify Plus, Uberflip, Breather, Campaign Monitor & Buffer
- 20%+ Conversion rates (achievable) via meaningful value (offered)
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Are Facebook Instant Articles Worth It?
Should You Set-Up Facebook Instant Articles?
Known “in the biz” as FIA – Facebook Instant Articles have incredible potential, but is it worth the trouble?
If you share your posts and articles on Facebook, mobile users will have a much better experience. So why not! – Harry Hawk
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Live Streaming
When I record a new podcast episode or rant – I will be live streaming via this page.
Next Live Stream: Monday May 31 – 9 AM EDT/GMT -4
Watch it here, or on my YouTube Channel (click)
Next Live Stream Monday May 15 – 3pm EDT/GMT -4
A desktop capture of Harry Hawk live streaming (When not live streaming.. please check out my playlist of recent marketing oriented videos).