We live together in a society that is evolving, changing and while seeming to record everything the nuanced lessons from our past seem to disappear in the noise of modernity. I believe things are getting better, and often are better than what one might glean from the headlines. This podcast covers society in large strokes and while also spotlighting minor details.
Search Results for: label/Talking About Everything
Food Culture
Food isn’t just the scourge of my waistline It’s also my passion. Discussion and interviews with folks from around our global food culture. Chefs, owners, purveyors, bloggers and photographers.
Channels
The Talking About Everything Podcast covers a range of topics relating to society and culture including technology and business. To listen only to those podcasts which you are most interested in, we have created the following channels. Each channel has it’s own player, and is available as a stand-alone podcast on iTunes, and Google Play. These shows are brought to you by Hawk Digital Marketing.
Click on any show ICON below
My Gear
This page details the hardware, software, cloud services, and other tools that I use for this podcast, and with my clients, teaching, or just relaxing.
Hardware:
- Chromebook Pixel (2015) – LINK
- HP ENVY 27 Inch Monitor – LINK
- Beringer X1204USB Mixer – LINK
- Marshall MXL V67G Microphone ‑ Gold/Green – LINK
- Autotechnic ATR2100 – LINK
- LG G4 Phone – LINK
Cloud based Services and Tools:
- Auphonic.com – LINK
- Blubrry – LINK
- DreamHost – LINK
- Screencastify.com – LINK
- CANVAS CMS – LINK
- HubSpot CRM
- Google Apps
WordPress Plugins
Previously used tools, software, hardware, etc.
- LibSyn – LINK
Memes Monetization and Data Privacy
Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica’s low cost “support strategy” for Donald Trump’s presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to “collect” and “share” segments of consumers and the monetization of personal data.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities – @hhawk
Triggering Conversions with Value and Respect
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Unbounce is asking web marketers to wean themselves off of aggressive pop-ups and start on a journey to use respectful “overlays.”
We have seen our own conversions jump to 20% or more – Oli
Listen to this podcast to learn more about converting users and Unbounce’s overlay strategy.
Invest your time in really understanding your users – Oli Gardner
Three Major Takeaways
In the podcast Oli talks about:
- 20%+ Conversion rates (achievable) via meaningful value (offered)
along each customers’ journey - That “You can be delightful and still convert”
- Major brands using Unbounce’s tools include HootSuite, Thomson Reuters, Shopify Plus, Uberflip, Breather, Campaign Monitor & Buffer
[Read more…] about Triggering Conversions with Value and Respect
Are Facebook Instant Articles Worth It?
Should You Set-Up Facebook Instant Articles?
Known “in the biz” as FIA – Facebook Instant Articles have incredible potential, but is it worth the trouble?
If you share your posts and articles on Facebook, mobile users will have a much better experience. So why not! – Harry Hawk
Live Streaming
When I record a new podcast episode or rant – I will be live streaming via this page.
Next Live Stream: Monday May 31 – 9 AM EDT/GMT -4
Watch it here, or on my YouTube Channel (click)
Next Live Stream Monday May 15 - 3pm EDT/GMT -4
(When not live streaming.. please check out my playlist of recent marketing oriented videos).
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About Hawk Digital
Harry is working with large and small brands to combine content creation, content strategy and paid marketing focused on paid social and retargeting.
Recent clients include HubSpot, Duke University Corporate Education, Momentum Machines, Medical High Tech, Karen.Cares, Human Assistive Technologies, Sullivan Beauty, Leske’s Bakery and Bread Depo.
Learn about how “Brands Are Tracking You”
Learn about the “Entanglement model of Digital Marketing“
Origin Story
My the mid 1980’s Harry was already using the Internet, working with online learning systems, and communicating with diverse stakeholders across multiple online. In the early 1990’s Harry was researching the “future” of advertising at NYU’s Film & TV School’s Interactive Telecommunications Program. By 1993 Harry was already talking about programmatic ad buys, reward type ads, formulating approaches to analytics and attribution that are only now possible on a wide scale.
Hawk Digital Marketing — Marketing to people through listening and community building. We bring storytelling about Brands to a variety of channels creating awareness, gaining customer loyalty, and starting conversations.
Let us help you start listening today.
- Content strategy for social media, paid media and live events.
- Tactics and strategy for social media, social selling and social
- Rebuilding historical brands
- Creating consumer facing branding.
- Product and concept development.
- Event marketing
- Paid promotions on Facebook, Twitter and other social networks.
- Marketing plans: development and execution.
- Go-to-market strategies
- Startups from concept to operation
- Marketing and customer service makeovers
- Thought leadership for advertising technology
Our focus is helping Brands listen and talk with people through a variety of media, networks and channels… We have worked with leading edge technology for more than 4 market cycles… Technology for us is only a way to make it easier to create human to human engagement through social entanglement. Ultimately, each assignment is an opportunity to create communities around great Brands. Digital marketing holds the promise of listening 1:1 to all stakeholders and every potential customer.
Harry is also the co-creator of the The Food Film Festival